10 Best Digital Marketing Tools For Small Business

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10 SEO Tools

Digital marketing is a boom for small businesses. It’s a platform that allows you to think out of the box. While It requires many areas to work upon, you can’t do it alone. Thanks to tools for small businesses! It takes the responsibility of managing content while performing SEO techniques for competitive marketing. If you are a small business wanting to grow your business, you have landed on the right page. Below we have listed the 10 best digital marketing tools for small businesses freely available online.

Google Analytics

Google is a favorite to many and one of the reasons is Google Analytics. It is a powerful and highly customizable tool available to users at zero cost. It allows you to track and analyze visitors’ data.

A significant feature of this tool is that it is simple to use. Not limited to this, you can take advantage by pairing with:

  • Google Search console– assists you to identify any problem on the site and also optimizes it for traffic.
  • Google Data studio and google sheets– software for data visualization which are parts of google analytics 360.

Someone who can utilize data from analytics can do wonders in digital marketing.


Semrush is a popular digital tool trusted by many small and big businesses around the world. It assists users with many features and is used for:

  • Keyword research
  • Tracking the keyword strategy of competitors
  • Running SEO audits of your blogs
  • Looking for backlinks opportunities
  • For optimizing eCommerce online stores daily
  • Manage social media and reputation online

Semrush also tracks organic results based on domain or landing URLs on Google’s SERP, copies of Adwords ads, their position, competitor analysis, CPC ads, and many others.


Aherf is a tool used to optimize keywords used by your competitors. It also focuses on building quality links that show how trustworthy and authoritative your website is.

With Aherf, you can:

  • Optimize keywords used to rank in organic results
  • Find the best keywords ideas
  • Access your backlink data instantly
  • Find content relevant to your niche
  • Track your desktop and mobile keyword rankings
  • Update you with your competitor’s gains and losses of a backlink.

Ahref has improved its features like website analysis, backlinks profiles, keyword research strategy, website auditing, and more.


Images play a vital role in engaging users on one’s website. If you notice, you may also have visited many websites because of their quality infographics. All credit goes to Canva.

It offers various features for excellent visualization. It provides templates for all niches and activities like social media, infographics, marketing posters, eBooks, and others. In addition to this, it offers tools for graphic design that anyone with no experience in graphics can create high-quality graphics.

Canva features a photo already featured on the site where you can upload and polish up your images or can create a new brand.


Hubspot provides you with all the necessary tools that a small business needs. It’s all-in-one growth software that includes marketing, sales, and customer services tools.

It focuses on inbound marketing. It attracts potential customers, creates worthy content, and utilizes experiences tailored by them.

With HubSpot you can:

Set up lead capture forms

  • Send kickback emails
  • Get basic analytics reports for free
  • Track emails
  • Schedule sales meetings
  • Live chat with visitors

What’s more! Its freemium version allows you to set up a help desk and ticket system.


Hootsuite allows you to control all your social media platforms from one platform.  It’s a social media scheduling tool that lets you plan posts in advance and upload them accordingly.

The significant feature of Hootsuite is that its centralized analytics reports on all marketing campaigns. Further, you can also discover key hashtags and influencers and grow your business through them.

Adobe Sign

Adobe Sign is a cloud-based e-signature service. You can manage the whole process like signing and sending documents via desktop or mobile.

It is a must-have digital marketing tool that saves your papers, time and gets the deal’s signature using an automated system.

Unlike P2P interaction, as an effect of the pandemic, now, businesses and clients prefer working remotely. Here, Adobe Sign enables users to get signatures without going to printers and fax machines. It can be accessed anywhere anytime.


Mailchimp is a renowned email marketing automation platform acquired by intuit. It is also an email marketing service that manages an email list and automates your email activities.

Here are the key features of Mailchimp:

  • Design email newsletters
  • Share newsletters on emailing list
  • Track your email marketing results
  • Provide comprehensive information about your email subscribers.

Mailchimp performs behavioral targeting, segmentation of audiences based on their traits, and allows you to personalize marketing by predicated demographics. It is a complete package for email marketing.


Small businesses cannot afford web developers at a high cost, however, WordPress is the way for them. That is why about 66 percent of websites on the internet are built on it.

It is an open-source website development tool enriched with features and affordable for all. For anyone who wants to create something of their own, it is a canvass.

One of its significant features is the Content Management system (CMS). it keeps track of your content and manages it smartly. Although it is built on PHP, yet anyone with little or no knowledge of coding can use it for blogging or business websites.

Yoast SEO

Since there are several tools available for keyword research and content creation, Yoast SEO is a step ahead of them all. It provides you with overall content optimization. It includes Flesch reading, readability of content, use of keywords in heading and subheadings, transition words, and more.

Its freemium version offers many rich features, however, you can take advantage of its additional features like adding related keywords, searching for semantic keywords within the plugin, getting the instant internal link, insights, and more.

Want to know more about the 10 best digital marketing tools?

Overall it’s a worth-paying tool for all businesses as it provides an explanation for all insights. You can use these 10 best digital marketing tools to implement SEO techniques.  If you want to know more about Digital Marketing Course then visit our website.