Smart Google Ad Ranking System For Search Engine Marketing
Google Adwords works on the phenomena of live auctions where the advertisers place bids in the Adwords system to avail of a specific ad position. The business can then either acquire the desired position, or a lower one as per the competition and bids by other advertisers.
So, what’s the criteria to decide the actual ad position? Simply multiply your maximum bid by your quality score. Our expert tutors will go deep and explore all these topics to their maximum potential.
The maximum bid reflects the amount an advertiser is willing to pay when viewers click on the ad. However, the quality score shows the optimization of an ad, the expected CTR, the quality of the landing pages, and how relevant the ad is to the seekers. Needless to say, better ad rank means higher possibilities of the ad being displayed on the search results.
Google rewards a high-performing Google Adwords campaign and quality ads with discounted per click prices. Further, it lets them enjoy a better ad ranking. Consequently, it helps the ads display on the topmost results, above the organic listing.
To ace in this Google ad ranking concepts, you need to be attentive towards