SEM can be further divided into three major categories. Let’s have a look at each one of them.
Search Engine Optimization
A perfect way to boost webpage ranking in SERPs, drive traffic and gain online visibility. Businesses can enjoy higher conversions by applying appropriate SEO practices. The two core elements are:
On-page SEO : Working on the content to boost website ranking such as Meta titles, keywords, and content quality.
Off-page SEO :Optimizing the website through outside efforts such as backlinking, composing sharable content, etc.
Search Engine Advertising
It is a highly advanced way to pay search engines to make your ads display on the topmost search results. Improve website ranking organically through measurable efforts. A smart way to target the users looking for specific keywords is through interactive advertisements. The targeting factors evaluated by Google for such ads are language, remarketing lists, location, and daily/weekly hours.
Further, a search engine ad could use ad extensions. This includes an extension for site link, phone call, call out, review, message, and location. The ads are generally paid via PPC (Pay-per-click) or CPM (Cost-per-mile) models.
List a company's details on the paid online directories and boost its online citation. Consequently, it improves the search engine visibility of the sites. This is one of the best ways to display the services in front of potential customers. Further, it ensures quick site indexing and improves Google ranking
Now is the time to enroll in a Search Engine Marketing course. We help you overcome the skills gap and get you ready for work.
Search engine marketing could be a tricky subject for many! Hence, our team has gone above and beyond to curate a highly integrated syllabus. We cover every essential aspect of the real-world marketing scenarios in just the right amount of detail. Whether it is PPC, keywords, or any complex topic, our certified experts will go into the depths to widen your understanding of SEM. The best part is, students can keep track of their progress to ensure an enriching experience.
Learn From Real-Time Projects
We believe in following a practical approach by involving our students in project-based learning. Earn your certifications by proving your expertise and knowledge practically. We indulge students in multiple activities, such as running a Google AdWords campaign and handling it all by themselves. This strategy also fosters confidence among the learners. Further, our industry experts offer complete assistance throughout your professional interviews and job placements.
Become An Expert
As your course comes to an end, you will be ready to take up the marketing world with excellence in SEM. Prove your prowess by attaching our Google Adwords certification with job applications and outshine others. Have any queries? Get in touch with our support team today!
Our SEM online course curriculum has been tailored to the specific requirements of organizations working on real-world projects. Here’s a sneak-peak into the topics our search engine marketing course will cover!
Google Adwords: The Google AdWords Course focuses on the details of this online advertising platform by Google. Advertisers bid to display services, ads, product listings, videos to the audience. The services are available under the PPC or Pay-Per-Click payment model. Google allows the option to display ads on mobile apps, non-search websites, and videos.
Google Adsense: It is an advertising platform utilized by many content creators and businesses to earn money. It can be applied to blogs, websites, and even YouTube Google Adsense is a wonderful way to generate revenue. Learn all the technicalities and help your clients. In fact, you can get some extra cash flowing by ad hosting on your channel and website.
PPC Advertising: It is an internet advertising model where advertisers need to pay a specific amount every time someone clicks on their online ad. These advertisements are usually displayed on Google. The "pay-per-click" model is a proven method to help your clients appear as a prominent name in the industry. Our masters will teach you the tricks and tips for PPC advertising.
The process of enhancing a brand's visibility on search engines through paid adverts is known as search engine marketing. SEM is the most profitable marketing discipline. PPC, Google AdWords, paid advertising campaign creation, tracking, optimization, and remarketing all topics are covered in-depth in a Search Engine Marketing course. You will obtain a thorough understanding of the technical discipline of Search Engine Marketing by enrolling in one of our best SEM Courses. You'll discover the inner workings of search engines. Learn how to get the best results by combining organic and paid searches. You'll learn how to use SEO tools, which will assist you in preparing for the more difficult task ahead.