Content Marketing Course Syllabus

- What is Content Marketing
- Why do you need Content Marketing
- Benefits of Content Marketing
- How to Develop a Content Marketing Plan
- Personalities and Journeys of Buyers
- Buyer’s Persona Development
- Brand Voice Development
- Brainstorm Your Content
- Types of Content, Content Mix
- Editorial Calendars
- Hiring Teams for Content Marketing Strategy
- How to work with Influencers
- How to Outline and Edit Your Content
- Content Curation
- 3 R’s of Content Marketing
- What is a Content Design
- How to Design Content for Your Audience
- Content Workflow
- Repositories of Content
- Strategy Documents and Content Alerts
- How to Develop a Content Promotion Plan
- How to Promote Content Successfully
- How to Measure the Quality of Your Content
- Measures For Various Types of Content
- Return on Investment of a Content Strategy