Posted by Word-of-mouth marketing has proven to be one of the most powerful forms of advertising in recent times. This is because people trust recommendations from friends and family members over any other form of advertising. The trust has created billions of brand mentions and conversations every day in the US. Also, this article explores some of the statistics that support the power of word-of-mouth marketing.
Here are some facts that demonstrate the effectiveness of most viable advertisement.
- People like to tell their friends and family about new products, so every day in the US, there are over 3.3 billion brand mentions in 2.4 billion brand-related conversations.
- 86% of people trust what their friends say, making word-of-mouth the most trusted form of marketing.
- People who hear about your business from someone else spend 200% more than the average customer and send you twice as many referrals.
Social Media Marketing And Word-of-Mouth
Contrary to what most people think, word-of-mouth advertising does not only come from client referrals. Even a happy worker or an expert in your field who works on their own can help your goodwill and reputation. Because of this, it’s important to find the right social media platforms for each group of people you want to spread the word about your business.
Some of the most common roleplayers who can help you build a never-ending chain of possible customers and admirers are:
- Customers who are happy with your service: You can ask them to post about it on Facebook, Instagram, and Twitter.
- Happy employees – If you ask your employees to show off the culture of your company on LinkedIn, it’s likely that you’ll get a lot of interest from other companies who want to work with you.
- Social media influencers are people who have a large number of fans on sites like TikTok and YouTube. As their name suggests, they have the power to change the way their followers buy things. Use them to help yourself.
- Niche experts – These people are just as well-known as influencers, but it’s because they know so much about a certain industry. If a well-known makeup artist says on their Instagram page or YouTube channel that they use your beauty products, their fans are likely to do the same.
The Inevitable Aspect Of Social Media Marketing for Your Business
1. Get Attention and Build Awareness
People can’t buy from you if they don’t know about your business. Social media makes you more visible to potential customers and lets you reach a large number of people even though it takes a lot of time and work.
But it’s easy for a consumer to feel overwhelmed by all the noise on Facebook, Twitter, Instagram, and other social media sites where brands are trying to promote themselves.
In the survey mentioned above, articles, videos, and images did the best job of getting customers’ attention and cutting through all the noise.
2. Grow Audience in Affordable Budget
Advertising on social media has to be one of the cheapest ways to market your business online.
With so many advertising tools available on these social media sites, you can take advantage of this chance to market your product at a low cost.
The best thing about social media marketing is that you don’t really need to use ads or ad tools to market your brand.
Your social media page will grow if you post regularly and share content that people will find interesting and useful.
This means that you can help your business even if you have a small advertising budget. You can do this on social networking sites, where more marketing speeds up the digital growth of your brand.
3. Show Authenticity
Customers don’t care about businesses that post boring, corporate-style updates on social media.
Instead, make sure that everything you post on social media shows the personality of your brand. You should know what the voice of your brand sounds like? How does it show what kind of person you are? The most important thing for brands to do is to find their voice and stand up for what they believe in.
Practice finding the right tone, whether it’s friendly and formal or casual and funny. Be yourself, not the person you think you should be. People who follow you want to see that you are a real person. Demonstrate.
4. Encourage Engagement
Sometimes, a social media post that seems simple, like one about a pair of shoes, can get a lot of likes, comments, and shares. People can even ask strangers in the feed if they have received their shoes, how long it took to ship them, if they liked them, and other questions.
Social media makes it possible for people to talk to each other right away, build relationships, and keep customers loyal.
You can make interesting videos for social media with just a smartphone, a tripod, and good lighting. Also, test your internet connection or hotspot before you go live to make sure it is fast enough to avoid delays and interruptions.
5. Keep key persons in mind
Business owners need to keep an eye on their social media accounts and build up their brand so that it is the first thing customers think of when they think of a certain product or service.
For a potential buyer audience, it’s important to connect with them through these social media forums and leave such a strong impression on their minds that your business is the first thing they think of when they search for or think about buying a similar product.
This connection between a business and a possible customer is a big part of what turns them from a possible customer into a loyal and frequent one.
And this is what you can do with the help of social media marketing.
It helps you as an entrepreneur become the first choice, first thought, or first preference of all the customers who can be important to you and your business.
6. Provide Support
Social platforms have made it easier for companies and their customers to talk to each other. Now, many people use Facebook or Twitter to solve problems or find information instead of calling a customer service line.
By helping people through social media, you can build a reputation as a brand that listens and cares:
- Set up a way to keep track of comments, questions, and complaints from customers on social media.
- Try to answer questions and concerns as soon as possible.
- Try your hardest to be happy and helpful.
- Listen to customers’ complaints and make them feel like they are being heard.
- Know when to send a private message to end a public conversation.
Summing Up of Social Media Marketing:
Social media is an ubiquitous aspect of digital marketing because it gives customers a place to talk about their experiences and tell their followers about products they like. It is very helpful to build brand awareness, grow an audience on a small budget, show authenticity, encourage engagement, remember important customers, and help customers.
By using these advantages, businesses connect with potential customers and become the first choice for them. Overall, word-of-mouth marketing and social media work well together to help businesses build their brands and get more customers. Contact us with our experts to know more about the social media marketing.